MYFER
    
MYFER is a brand offering underwear for both men and women. I led the development and execution of the brand’s 
visual creative direction. Rather than centering on comfort, which is a baseline expectation in the category, the project 
focused on shaping a distinct brand style. Through a series of defined personas representing different lifestyles, 
the visual language reinforces brand recognition and expresses a cohesive yet diverse brand identity.